Date: March 29-31, 2026
Venue: Shanghai International Convention and Exhibition Center
Official Website: https://www.opifair.com/
Amidst the global upgrade in wine consumption and the surge in cross-border investment, the 2026 Shanghai International Winery Investment Exhibition (OPIFair), China’s first professional exhibition focusing on the entire overseas winery industry chain, will grandly launch in Shanghai. Focused on “Connecting Global Wineries and Empowering Asset Value,” the exhibition brings together over 100 high-quality winery developers, agricultural technology companies, and financial institutions from over 20 major wine-producing countries, including France, Italy, Australia, and Chile, creating an international platform integrating resource matching, technology demonstrations, and capital services.
Three key highlights address investment pain points
Direct sourcing from global wineries:
Covering top wine regions such as Bordeaux, Tuscany, and Barossa Valley, the exhibition showcases diverse assets, ranging from boutique wineries to large-scale vineyards. Risk management support, including soil testing, climate data, and yield forecasts, is provided to help investors accurately identify high-quality projects.
Driven by both technology and capital:
Smart agricultural technologies such as drone crop protection, IoT irrigation, and blockchain traceability are showcased. In partnership with HSBC, Bank of China International, and other institutions, the exhibition offers “Special Financing for Winery Acquisitions,” offering up to 300 million yuan per project, lowering investment barriers and reducing risk.
Full-range policy and legal support:
The Shanghai Municipal Agriculture and Rural Affairs Commission, in collaboration with KPMG and Dacheng Law Firm, interprets investment policies, land regulations, and ESG standards across various countries, providing one-stop services such as property rights transactions and tax optimization to ensure compliance and efficiency in cross-border investment.
The value of exhibiting: Facilitating decision-making and growth
Precise Matchmaking: Target wineries are identified in advance through an intelligent matching system, improving negotiation efficiency.
Technical Empowerment: AI-powered ROI prediction models are introduced, integrating terroir data to optimize decision-making.
Brand Incubation: Empowering emerging wineries with Chinese market testing and channel matching services to accelerate their global expansion.
Reserve your booth now at https://www.opifair.com/ and join global wine industry leaders in developing their businesses!
Seize the opportunities presented by China’s wine consumption upgrade and make overseas wineries a prime asset allocation target!
