在全球经济一体化加速发展的背景下，海外土地投资已成为中国企业拓展国际市场、实现资产多元化的核心路径。2026上海国际海外土地投资展览会（以下简称“展会”）将于3月29日至31日在上海世贸展览中心盛大开幕。作为中国规模最大、影响力最强的专业海外土地投资展会之一，本届展会以“全球视野，精准对接”为主题，将汇聚来自40多个国家和地区的200余家海外土地开发商、投资机构及政府代表，预计展览面积达10000平方米，吸引超过20000名专业观众，构建涵盖土地交易、政策解读、资本对接、产业孵化等全方位的生态圈。
展览核心内容
海外土地资源展区
展会将展示来自全球各地的优质地块，涵盖北美、欧洲、东南亚和中东地区的住宅用地、商业综合体、产业园区、旅游度假区等，例如加州硅谷科技园区的地块、葡萄牙里斯本的滨水住宅项目、马来西亚槟城的文化旅游综合体等。
Technology Empowers Land Value Visualization: Using an AR navigation system, visitors can scan the booth with their phones to access information about surrounding land parcels, including transportation, education, and healthcare. Incorporating digital twin technology, a dynamic model of the land parcel’s development over the next 10 years will be generated to assist with investment decisions.
Policy and Legal Services Zone
In-Depth Interpretation of Multinational Immigration Policies: Officials from the US EB-5 Investment Immigration Office, representatives from Portugal’s Golden Visa program, and experts from Singaporean family offices will provide on-site analysis of the latest policy changes and customized immigration solutions.
Legal Risk Management Support: Institutions such as Beijing Daduo Law Firm have set up consultation desks, offering one-stop legal services such as land transaction contract review, cross-border tax planning, and property rights dispute resolution to mitigate investment risks.
Capital Matchmaking and Financial Services Zone
Global Asset Allocation Solutions: International financial institutions such as HSBC and UBS will showcase investment channels such as overseas funds, insurance products, and corporate mergers and acquisitions, and provide customized financing solutions for land development projects. Exchange Rate Risk Management Tools: Launching the “Land Investment Exchange Rate Hedging Package,” this zone helps investors mitigate exchange rate fluctuation risks through financial derivatives such as forward contracts and options.
Industry Incubation and Cooperation Zone
“Land + Industry” Integration Model: Showcasing successful cases of “land equity investment + industrial operations,” such as the integration of land and automotive manufacturing in Thailand’s Rayong Industrial Park and the integration of land and logistics in Dubai’s Jebel Ali Free Zone.
Cross-Industry Resource Integration: Establishing themed days for industries such as cultural tourism, healthcare, and technology, inviting companies such as Ctrip and Vanke to share their land development experiences and promote the development of a “land + industry” ecosystem.
Advantages of Exhibiting
Accurately connect with global resources and reduce transaction costs
Pre-matching system improves efficiency: Exhibitors can upload land plot information in advance, and the system automatically matches potential partners based on investor needs, reducing ineffective communication. According to past data, over 60% of cooperation intentions have been reached through the pre-matching system. Direct Negotiations with Government Representatives: Ambassadors and representatives from land administration departments in China, including those from Portugal and Malaysia, participated in the exhibition, providing one-stop approval services and shortening investment cycles. For example, one company, through the exhibition, directly connected with the Portuguese government and completed land acquisition within three months.
Policy and Legal Support to Mitigate Investment Risks
Authoritative Policy Interpretation Forum: The exhibition also hosted the “Global Land Investment Policy Forum,” inviting immigration officials and tax experts from various countries to interpret policy trends and help companies plan ahead. At the 2024 forum, experts accurately predicted the tightening of Portugal’s Golden Visa policy, helping companies mitigate policy risks.
Full-Range Legal Support: Exhibitors can benefit from the “Land Investment Legal Package” offered by the exhibition’s partner law firms, covering contract drafting, due diligence, dispute resolution, and other services, reducing legal costs per project by 40%.
Capital and Industry Synergy to Increase Project Success Rates
Diversified Financing Channels: The exhibition partnered with international financial institutions to launch a “Special Land Development Loan,” offering an interest rate 15% lower than the market average and a hybrid “equity + debt” financing solution. Deep Integration of Industrial Resources: Through the “Land + Industry” matchmaking event, companies can quickly connect with partners in the cultural tourism, healthcare, and other sectors. For example, a Thai land developer partnered with Ctrip through the exhibition, increasing the project’s occupancy rate by 30%.
Brand Exposure and Market Expansion, Enhancing International Reach
Full Media Coverage: The exhibition collaborates with over 100 media outlets, including Xinhua News Agency and Reuters, to provide exhibitors with brand interviews, project coverage, and other services, resulting in over 50 million media impressions per exhibition.
Precision Marketing through a Buyer Database: The organizer maintains a database of 200,000 overseas investors, enabling exhibitors to target potential clients and increase their conversion rate. Data from past exhibitions shows that exhibitors receive an average of 30 valid cooperation intentions.
Technology-Enabled Decision-Making, Improving Investment Precision
AI投资分析平台：展会推出“土地投资智能评估系统”，整合人口流动性、商业影响力、政策支持等28项指标，生成地块动态价值曲线，预测其未来五年的升值潜力。某公司利用该系统在葡萄牙里斯本成功选中地块，实现了120%的投资回报。区块链存证技术：该技术利用智能合约交易系统，实现土地所有权转移和资金划拨的自动化，将交易周期从传统的45天缩短至7天，风控成本降低65%。
展会亮点：创新模式引领行业未来
“线上+线下”融合，打破时间空间限制
3D虚拟展厅：参展商可以上传地块的3D模型，方便投资者使用VR设备远程查看，降低参展成本。到2024年，该线上展厅将吸引10万次访问，并促成23个合作项目。
直播看房服务：展会期间每日举办“海外地块直播”，现场直播本地地产经纪人的现场讲解，观众可在线咨询并预约实地看房。
绿色可持续投资，响应ESG趋势
低碳地块展区：参展地块必须配备光伏设施、海绵城市系统等绿色技术。获得LEED或BREEAM认证的地块可享受展位费20%的优惠。例如，一块澳大利亚地块因其集成式地源热泵技术，比普通地块的展位费高出18%。
碳中和承诺：展会通过购买碳信用额实现“零碳”展会，并发布《海外土地投资ESG指南》，指导企业践行可持续发展。
社区化运营，构建长期合作生态
投资者俱乐部：展会成立“全球土地投资联盟”，会员可享受年度政策报告、专属融资渠道、海外考察等权益，目前已有超过500家企业加入。
定期沙龙活动：每月在上海、北京等地举办“土地投资下午茶”活动，邀请参展商、投资者、政府代表交流探讨，促进长期合作。
展览指南
展览日期：2026年3月29日至31日
展览地点：上海世贸中心（长宁区兴义路99号）
参展商：海外土地开发商、投资移民机构、国际金融机构、法律服务商、行业运营商等。
注册：访问官方网站 https://www.opifair.com
2026上海国际海外土地投资博览会不仅是土地资源的交易平台，更是全球资本、政策、科技汇聚的枢纽。在这里，每一寸土地都蕴藏着无限可能，每一次连接都可能改变企业的命运。我们诚邀全球合作伙伴共襄盛举，把握后疫情时代全球资产配置的新机遇，共同谱写国际化发展的新篇章！
