Against the backdrop of accelerating global economic integration, overseas land investment has become a core pathway for Chinese enterprises to expand into international markets and diversify their assets. The 2026 Shanghai International Overseas Land Investment Exhibition (hereinafter referred to as the “Exhibition”) will be grandly opened from March 29th to 31st at the Shanghai World Expo Exhibition & Convention Center. As one of China’s largest and most influential professional overseas land investment exhibitions, this year’s exhibition, themed “Global Vision, Precise Matching,” will bring together more than 200 overseas land developers, investment institutions, and government representatives from over 40 countries and regions. The exhibition area is expected to reach 10,000 square meters, attracting over 20,000 professional visitors and building a comprehensive ecosystem covering land transactions, policy interpretation, capital matching, and industrial incubation.
Exhibition core content
Overseas Land Resources Exhibition Area
This exhibition will showcase prime land parcels from around the world, encompassing residential sites, commercial complexes, industrial parks, and tourist resorts in North America, Europe, Southeast Asia, and the Middle East. Examples include a site in California’s Silicon Valley tech park, a waterfront residential project in Lisbon, Portugal, and a cultural tourism complex in Penang, Malaysia.
Technology Enables Land Value Visualization: Using an augmented reality navigation system, visitors can scan the booth with their mobile phones to access information about surrounding land parcels, including transportation, education, and healthcare resources. Combined with digital twin technology, the system generates a dynamic model of the land parcel’s development over the next ten years to aid investment decisions.
Policy and Legal Services Area
In-depth analysis of transnational immigration policies: Officials from the U.S. EB-5 Immigrant Investor Office, representatives from the Portugal Golden Visa Program, and Singapore family office experts will provide on-site analysis of the latest policy changes and customized immigration solutions.
Legal risk management support: Many law firms in Beijing have set up consultation desks to provide one-stop legal services such as land transaction contract review, cross-border tax planning, and property rights dispute resolution to reduce investment risks.
Capital docking and financial services zone
Global Asset Allocation Solutions: International financial institutions such as HSBC and UBS will showcase investment channels including overseas funds, insurance products, and mergers and acquisitions, and provide customized financing solutions for land development projects. Exchange Rate Risk Management Tools: A “Land Investment Exchange Rate Hedging Solution” will be launched, using financial derivatives such as forward contracts and options to help investors reduce exchange rate volatility risk.
Industrial Incubation and Cooperation Zone
The “Land + Industry” integrated model showcases successful cases of “land equity investment + industrial operation,” such as the integration of land and automobile manufacturing in the Rayong Industrial Park in Thailand, and the integration of land and logistics in the Jebel Ali Free Zone in Dubai.
Cross-industry resource integration: Establish special days for industries such as culture and tourism, healthcare, and technology, and invite companies such as Ctrip and Vanke to share their land development experience to promote the development of the “land + industry” ecosystem.
Advantages of participating in the exhibition
Precisely connect global resources and reduce transaction costs
The pre-matching system improves efficiency: Exhibitors can upload land information in advance, and the system will automatically match potential partners based on investor needs, reducing ineffective communication. Historical data shows that over 60% of cooperation intentions are reached through the pre-matching system. Direct negotiations with government representatives: Ambassadors and land management department representatives from various Chinese countries, including Portugal and Malaysia, participated in the exhibition, providing one-stop approval services and shortening the investment cycle. For example, one company directly connected with the Portuguese government through the exhibition and completed the land acquisition within three months.
Policy and legal support to reduce investment risks
Authoritative Policy Interpretation Forum: The exhibition also hosted the “Global Land Investment Policy Forum,” inviting immigration officials and tax experts from various countries to interpret policy trends and help businesses plan ahead. At the 2024 forum, experts accurately predicted the tightening of Portugal’s Golden Visa policy, helping businesses reduce policy risks.
Comprehensive legal support: Exhibitors can benefit from the “Land Investment Legal Service Package” provided by the exhibition’s partner law firms. This service covers contract drafting, due diligence, dispute resolution, and other services, which can reduce legal costs for each project by 40%.
Synergy between capital and industry to improve project success rate
Diversified Financing Channels: The exhibition collaborates with international financial institutions to launch “Special Loans for Land Development,” with interest rates 15% lower than the market average, and offers hybrid financing solutions combining equity and debt. Deep Integration of Industry Resources: Through “Land + Industry” matchmaking events, companies can quickly connect with partners in fields such as cultural tourism and healthcare. For example, a Thai land developer partnered with Ctrip through the exhibition, increasing project occupancy rates by 30%.
Brand exposure and market expansion to enhance international influence
Comprehensive media coverage: This exhibition collaborates with over 100 media outlets, including Xinhua News Agency and Reuters, to provide exhibitors with services such as brand interviews and project reporting, resulting in over 50 million media exposures per exhibition.
Targeted Marketing: The organizer possesses a database of 200,000 overseas investors, enabling exhibitors to precisely target potential customers and improve conversion rates. Data from previous exhibitions shows that exhibitors receive an average of 30 valid cooperation intentions.
Technology empowers decision-making and improves investment accuracy
Artificial Intelligence Investment Analysis Platform: The exhibition launched the “Intelligent Land Investment Assessment System,” which integrates 28 indicators including population mobility, commercial influence, and policy support to generate a dynamic land value curve and predict its appreciation potential over the next five years. One company successfully selected a site in Lisbon, Portugal, using this system, achieving a 120% return on investment. Blockchain Evidence Storage Technology: This technology utilizes a smart contract transaction system to automate the transfer of land ownership and fund allocation, shortening the traditional 45-day transaction cycle to 7 days and reducing risk control costs by 65%.
Exhibition Highlights
“Online + Offline” Integration
3D Virtual Showroom: Exhibitors can upload 3D models of their properties, which investors can then view remotely using VR devices, thus reducing participation costs. The online showroom is projected to attract 100,000 visits and facilitate 23 collaborative projects by 2024.
Live Property Viewing Service: Daily “Overseas Property Live Viewing” events will be held during the exhibition, featuring live explanations by local real estate agents. Viewers can inquire online and schedule in-person viewings.
Green sustainable investment
Low-Carbon Land Showcase Area: Exhibiting plots must be equipped with green technologies such as photovoltaic facilities and sponge city systems. Plots with LEED or BREEAM certification are eligible for a 20% discount on booth fees. For example, an Australian plot that integrates ground source heat pump technology commands an 18% higher booth fee than a typical plot.
Carbon Neutrality Commitment: This exhibition promotes “zero-carbon” activities through the purchase of carbon credits and releases the “ESG Guide for Overseas Land Investment” to guide companies in practicing sustainable development.
Community Operations
Investor Club: The exhibition has established the “Global Land Investment Alliance,” whose members enjoy benefits such as annual policy reports, exclusive financing channels, and overseas study tours. Currently, over 500 companies have joined.
Regular salon events: Monthly “Land Investment Afternoon Tea” events are held in Shanghai, Beijing and other places, inviting exhibitors, investors and government representatives to exchange ideas and promote long-term cooperation.
Exhibition Guide
Exhibition Dates: March 29-31, 2026
Exhibition Venue: Shanghai World Expo Exhibition & Convention Center
Exhibitors include: overseas land developers, investment immigration agencies, international financial institutions, legal service providers, and industry operators.
Registration: Please visit the official website https://www.opifair.com
The 2026 Shanghai International Overseas Land Investment Expo is not only a trading platform for land resources, but also a hub for global capital, policies, and technologies. Here, every inch of land holds immense potential, and every collaboration can potentially transform a company’s destiny. We sincerely invite global partners to join us in this grand event, seize new opportunities for global asset allocation in the post-pandemic era, and jointly write a new chapter in international development!
