Before investing in a company, you need to “look, examine, and listen” like choosing a watermelon—first, see if the company is doing something that “makes money”; second, examine whether the management team is reliable; and finally, listen to whether the market sentiment is positive. From March 29th to 31st, 2026, the 2026 Wise·Shanghai Overseas Property, Immigration, and Study Abroad Exhibition will be held in Shanghai, providing investors with diversified information channels.
To judge whether a company is worth investing in, you must first look at “what it does.” Just like opening a restaurant requires choosing a location with high customer traffic, a company needs a clear “path to making money.” If a company’s business is something people need daily, such as selling daily necessities, providing educational services, or solving people’s practical needs for housing, immigration, or studying abroad, then its existence has a foundation. Conversely, if the business is so niche that even those around it don’t understand it, or if it’s like a “castle in the air” detached from real needs, you should be wary—after all, making money requires people to first “understand and use” it.
The management team is the “operator,” and their ability directly determines whether the company can go far. Just as choosing experienced farmers is crucial for farming, investing requires assessing the reliability of the team. A reliable team typically possesses several characteristics: clear goals and plans, such as “how many branches to open in the next three years”; practical capabilities, such as producing high-quality products and providing excellent service; and a good reputation, with past clients and employees recommending them. If a team is always making grand promises but failing to deliver, or if there is internal chaos and frequent personnel changes, then such a company should be approached with caution.
The market environment is like the weather, influencing a company’s growth. If the overall market is growing, such as with increased demand for overseas real estate or relaxed immigration and study abroad policies, the company is more likely to thrive. If the market is shrinking, such as with reduced demand and intense competition, the company must work harder to survive. Market reputation is also crucial—are consumers willing to pay for its products? Do competitors approve of its business model? Just as restaurant owners rely on customer reviews, a company’s market feedback directly reflects its competitiveness.
Financial health is the foundation of confidence. A company needs a stable source of income to cover daily expenses; it can’t rely on constant borrowing to stay afloat, like “robbing Peter to pay Paul,” and will eventually collapse. Healthy finances are also reflected in cash flow—even if it’s not making huge profits yet, it should be able to cover daily expenses without being short of cash. If a company is consistently losing money, heavily indebted, or has unclear accounts, the investment risk increases significantly.
Finally, investments should be based on your own circumstances. Young people can try companies with strong growth potential but high volatility, like adventurous young people; older people may be better suited to stable companies, like middle-aged people seeking stability. There’s no “standard answer” to investing; what’s key is finding what suits you—don’t blindly follow trends or avoid investing altogether out of fear of risk, as not investing itself can cause your money to “shrink” due to inflation.
In short, judging whether a company is worth investing in is like observing a tree: look at the soil in which it takes root (business), the gardener who prunes it (team), the weather in which it grows (market), the health of its roots (financials), and then consider your own “tree-planting needs” (personal circumstances). The Shanghai Overseas Property, Immigration and Study Abroad Exhibition, held from March 29th to 31st, 2026, is a great window into this information. Listening to expert analysis and observing industry trends can help you find clearer investment directions. Investing isn’t about gambling; it’s about using rational analysis to direct your money towards where it’s more likely to grow.
