For study abroad agencies, participating in the 2026 Wise·Shanghai Overseas Property, Immigration and Study Abroad Exhibition is an excellent opportunity to directly reach target customers and expand their business. This three-day exhibition brings together a large number of families with overseas education needs, individuals interested in immigration and overseas property, and industry professionals focused on international education. By participating, study abroad agencies can quickly build brand awareness and allow more potential clients to understand their service features and advantages.
During the exhibition, study abroad agencies can engage in in-depth, face-to-face communication with target clients. This interactive format is far more direct and effective than online promotion—parents and students can consult on study abroad planning details on-site, and agencies can more accurately grasp client needs. For example, for different needs such as early-age study abroad, undergraduate applications, and postgraduate programs, agencies can showcase successful cases and provide customized solutions on-site, enhancing client trust. At the same time, the concentrated flow of people at the exhibition can significantly improve the agency’s customer acquisition efficiency, accumulating a large number of potential clients in a short period of time.
This exhibition also integrates resources from related fields such as overseas real estate and immigration, providing study abroad agencies with opportunities for cross-industry collaboration. Many families, when planning their children’s education abroad, often consider overseas residency and real estate investment simultaneously. Agencies can leverage this opportunity to connect with immigration consultants and real estate agents, forming a bundled service model of “study abroad + immigration + real estate,” meeting clients’ one-stop needs and enhancing their service value. This cross-industry collaboration not only expands business scope but also strengthens customer loyalty, forming a long-term, stable client base.
Furthermore, the industry forums and special lectures held concurrently with the exhibition allow study abroad agencies to stay abreast of policy developments and industry trends. For example, information on adjustments to study abroad policies in various countries, new visa regulations, and changes in popular majors is crucial for agencies to optimize their service solutions. By participating in these activities, agencies can quickly adjust their strategies to maintain the cutting edge and competitiveness of their services. Simultaneously, on-site exchanges with peers, education experts, and policymakers can bring new ideas and cooperation opportunities, promoting the improvement of professional capabilities.
The exhibition’s geographical location and timing are also highly advantageous. As an international metropolis, Shanghai has a strong resource aggregation effect, attracting visitors from across China and even the world. The end of March coincides with the peak season for spring study abroad planning, as many families begin preparing applications for fall enrollment. Agencies exhibiting at this time can precisely capitalize on the demand during this crucial period. During the exhibition, agencies can further expand their brand influence through on-site activities, distribution of promotional materials, and online collaborations, achieving a comprehensive marketing effect throughout the entire exhibition cycle.
More importantly, participating in such large-scale exhibitions directly enhances an agency’s industry influence and credibility. Showcasing service capabilities on an authoritative platform and undergoing on-site verification by potential clients helps establish a “professional and reliable” brand image. This trust is crucial for the long-term development of study abroad agencies—it not only leads to direct customer conversions but also generates positive word-of-mouth, attracting more high-quality students and collaborative resources.
For study abroad agencies, the 2026 Wise·Shanghai Overseas Property, Immigration and Study Abroad Exhibition is not just a platform for showcasing their services, but also a comprehensive opportunity integrating brand promotion, customer acquisition, industry exchange, and trend insights. By participating, agencies can achieve multiple goals, including business expansion, capability enhancement, and image building, injecting strong momentum into future development.
