From March 29th to 31st, 2026, Shanghai will host the Wise Shanghai Overseas Property, Immigration and Study Abroad Exhibition. This is an excellent opportunity to understand global investment trends and broaden your international perspective. Consider planning your trip in advance and visiting the event to explore more possibilities. Choosing between a red ocean market and a blue ocean product when investing is like opening a shop on a familiar street versus starting a business in an undeveloped town. A red ocean market is a place where everyone is scrambling to get business, like the ubiquitous milk tea shops, supermarkets, and clothing stores. Competition is fierce, but the advantage is a large customer base and clear demand. For example, everyone knows milk tea is delicious; as long as the location is good and the taste is consistent, business will be good. However, the problem is also obvious—profit margins are low because all the surrounding shops are similar; if you offer discounts, I offer discounts too, and in the end, everyone is just making a meager living. A blue ocean product, on the other hand, is like discovering a previously unexplored area, such as starting a shared bicycle business ten years ago or a live-streaming e-commerce business five years ago. Initially, people didn’t quite understand what this was all about, but once accepted, it could quickly capture the market and generate huge profits. However, the risks were also high. For example, when shared bikes first appeared, many wondered, “Who would ride these?” They ended up everywhere. On the other hand, some blue ocean products, such as certain high-tech products, might fail because the technology was too advanced or user habits hadn’t caught up, ultimately resulting in huge losses. So how should investors choose? There’s no fixed answer; it depends on your financial…

Before investing in a company, you need to “look, examine, and listen” like choosing a watermelon—first, see if the company is doing something that “makes money”; second, examine whether the management team is reliable; and finally, listen to whether the market sentiment is positive. From March 29th to 31st, 2026, the 2026 Wise·Shanghai Overseas Property, Immigration, and Study Abroad Exhibition will be held in Shanghai, providing investors with diversified information channels. To judge whether a company is worth investing in, you must first look at “what it does.” Just like opening a restaurant requires choosing a location with high customer traffic, a company needs a clear “path to making money.” If a company’s business is something people need daily, such as selling daily necessities, providing educational services, or solving people’s practical needs for housing, immigration, or studying abroad, then its existence has a foundation. Conversely, if the business is so niche that even those around it don’t understand it, or if it’s like a “castle in the air” detached from real needs, you should be wary—after all, making money requires people to first “understand and use” it. The management team is the “operator,” and their ability directly determines whether the company can go far. Just as choosing experienced farmers is crucial for farming, investing requires assessing the reliability of the team. A reliable team typically possesses several characteristics: clear goals and plans, such as “how many branches to open in the next three years”; practical capabilities, such as producing high-quality products and providing excellent service; and a good reputation, with past clients and employees recommending them. If a team is always making grand promises but failing to deliver, or if there is internal chaos and frequent personnel changes, then such a company should be approached with caution. The market environment…

The investment market is like a big stage; some perform, some watch. To quickly integrate, you must first learn to “see the ropes.” Attending the Wise Overseas Property, Immigration, and Study Abroad Exhibition held in Shanghai from March 29th to 31st, 2026, is a great opportunity to directly experience the pulse of the investment world. It will give you access to “live information” related to global real estate, immigration policies, and study abroad resources over three days. The first step to quickly integrating into the investment market is to “observe and listen more.” Just like learning to ride a bicycle by watching others ride, investing also requires observing market movements. Pay attention to financial news and price changes in daily life. For example, rising supermarket vegetable prices may be related to inflation, and stock market fluctuations may be linked to corporate profits. These everyday pieces of information are “barometers” of the investment market. You don’t need to understand professional jargon; just maintain sensitivity to numbers and trends, and you’ll gradually grasp the ropes. The second step is to “test the waters small.” Investing is not gambling; don’t bet a large sum of money right away. You can start with areas you’re familiar with. For example, set aside a portion of your monthly allowance for low-risk financial products or try investing in mutual funds through regular fixed-amount investments—like saving a little spare change each month, which can eventually grow into a considerable “little nest egg.” This “small steps” approach allows you to accumulate experience without being crippled by a single failure, serving as a “safety ladder” for quick integration. The third step is “finding the right circle.” There are many people in the investment market, but those who can truly help you are likely right next door. For example, attending the…

Investing, simply put, is a way to make money work for you. It’s like planting a seed and hoping to reap a greater harvest in the future. But investing is not gambling; it requires rational analysis and long-term planning. The core of investing is “using your current money to earn more money in the future.” For example, you can deposit your money in a bank to earn interest, buy funds to have professionals manage it for you, or buy stocks to share in the profits of a company’s growth—these are all different forms of investing. It’s different from simply locking money away in a cabinet, because money can appreciate in value or depreciate due to inflation—so investing is essentially a means of combating the devaluation of money. Many people think that investing requires a large sum of money, but that’s not the case. Even if you save a few hundred dollars a month, as long as you persist in investing and choose the right methods, time can turn small amounts of money into large sums. For example, the habit of saving money regularly is like saving a “reserve fund” for the future, so you won’t panic in case of emergencies; while buying funds or stocks is like hitching a ride on someone else’s success—if the company makes money, your investment may also appreciate. However, it’s important to note that investing is not a “sure thing.” All returns come with risk; just as farming can encounter drought or pests, investments can suffer losses due to market fluctuations. The key to investing is “balance” and “patience.” Some prefer low risk, choosing government bonds or fixed deposits, which offer stable but slow returns; others are willing to take on higher risk, pursuing higher returns from stocks or funds, but must bear the psychological…

For newcomers to the investment field, investment expos are like a treasure trove of opportunities and challenges. The dazzling array of projects, complex industry jargon, and bustling crowds can easily lead novice investors into a superficial “browsing” frenzy—failing to grasp core information and build effective connections, ultimately leaving empty-handed. How to overcome this? The key lies in advance planning, precise focus, and in-depth interaction, transforming the expo into a practical classroom for upgrading investment knowledge and accumulating resources. Define Your Goals: From “Blindly Sweeping the Show” to “Targeted Positioning” Investment expos often cover multiple fields, from cutting-edge technology to traditional industries, from equity investment to fixed income, with a diverse range of project types. Without clear goals, novice investors are easily overwhelmed by the sheer volume of information. Therefore, before attending, it’s essential to consider your own capital size, risk appetite, and investment horizon to identify key areas of focus. For example, if you have limited funds and a low risk tolerance, prioritize stable sectors like consumption upgrades and healthcare; if you’re seeking high returns and can withstand volatility, explore growth sectors like artificial intelligence and new energy. Simultaneously, research the exhibitors and projects beforehand. Use the organizer’s website, industry reports, and other channels to identify leading investment institutions, unicorn companies, or projects with innovative models, creating a “must-visit list.” For instance, a health technology company’s smart wearable device, if its core technology is patented and has received positive market feedback, should be included in your key investigation scope. This “targeted” strategy helps novice investors grasp high-value information within a limited time, avoiding wasted effort. Deep Learning: From “Surface Observation” to “Core Insight” At exhibitions, many projects showcase their highlights through display boards, videos, or presentations, but this information is often embellished and fails to reflect true risks. Novice investors…

In a highly competitive business environment, investment expos have become a crucial stage for companies to showcase their strengths and connect with capital. Whether it’s a startup seeking seed funding or a growth-stage company expanding its strategic investor base, every minute at an expo is crucial for seizing opportunities. However, facing thousands of exhibitors and a massive number of investors, how to break through the information noise and accurately reach target resources has become the core issue determining the success or failure of fundraising. This article will break down a systematic strategy from pre-exhibition preparation, during-exhibition execution to post-exhibition follow-up to help companies achieve a double leap in exposure and fundraising efficiency. Pre-exhibition: Precise Positioning, Creating an “Eye-Catching” Persona The pre-exhibition preparation work is essentially building a “cognitive bridge” between the company and investors. First, it’s necessary to clarify the core objective: is it to focus on brand exposure and attract potential customers, or to directly drive fundraising? Different objectives lead to significantly different strategies. For example, an AI company in its Pre-A round, if fundraising is the primary goal, should prioritize screening institutions interested in technology-driven projects, such as venture capital funds focused on hard technology; if brand exposure is the main objective, it needs to design more interactive booth activities to attract media and industry attention. Booth design is crucial for first impressions. Avoid large, all-encompassing displays and instead adopt a less-restricted, scenario-based approach. For example, a health technology company integrated smart wearable devices, a health data platform, and telemedicine services by simulating a home health management scenario, allowing investors to intuitively understand the closed-loop business model. This immersive experience resonates more than simply showcasing product parameters. Promotional materials need to balance professionalism and communicability. In addition to traditional brochures, create 3-minute short videos that condense the company’s…

Behind the hustle and bustle of investment expos, a quiet battle for networking resources is unfolding. Exhibitors, investors, industry experts, media reporters… tens of thousands of participants gather, ostensibly to showcase products and technologies, but in reality, for a profound exchange of connections and resources. However, when the expo closes and the lights go out, how can these fleeting connections be transformed into sustainable long-term assets? This is not only the core demand of exhibitors but also the ultimate question of the “relationship economy” in the business world. Precise Screening: From Casual Acquaintances to Value Alliances The networking network at investment expos is like a complex spider web. Exhibitors need to use a “value filter” to quickly identify key nodes. For example, a startup founder looking to expand their funding channels should prioritize three types of people: first, institutional partners with investment decision-making power; second, heads of intermediary institutions with industry resource integration capabilities; and third, influential opinion leaders in the industry. By studying the attendee list in advance, analyzing guest backgrounds, and even conducting background checks using social media, exhibitors can identify high-value targets within a limited time, avoiding the pitfalls of “ineffective networking.” The case of a biotech company CEO offers valuable insights: At a healthcare expo, instead of blindly collecting business cards, he used the list provided by the organizers to identify three partners focused on early-stage healthcare investments. During the expo, he not only scheduled dedicated meeting times but also prepared project presentation materials tailored to their investment preferences. This “precision strike” strategy led to him securing tens of millions of yuan in funding within a month of the expo, directly converting his network into capital assets. Deep Interaction: From “One-Time Contact” to “Trust Loop” The core of monetizing connections lies in building trust, which requires…

On the dazzling stage of the Investment Expo, cutting-edge technologies, innovative concepts, and business models showcased their innovations, unfolding a magnificent panorama of the future business world. Through these exhibitions, we glimpsed the outline of the business world five years from now—a new landscape driven by technology, green and sustainable, experience-driven, and deeply integrated with online and offline ecosystems. Technology Reshaping the Underlying Logic of Business Artificial intelligence and blockchain technology will become core infrastructures for business operations. At the Investment Expo, AI-driven supply chain management systems were demonstrated, capable of real-time inventory optimization, demand forecasting, and even autonomous logistics route decisions. Five years later, these technologies will permeate the entire industry chain, including retail, manufacturing, and logistics. Companies will use AI to analyze consumer behavior data, achieving personalized marketing tailored to each individual. For example, a leading retail group significantly improved its store sales growth rate through an intelligent recommendation system; this model may become industry standard. Blockchain technology will reconstruct trust mechanisms. In the cross-border trade exhibition area, blockchain-based smart contracts have achieved “second-level” settlement and supply chain traceability. Five years later, from food traceability to financial transactions, blockchain will eliminate information asymmetry and reduce trust costs. A biotechnology company uses blockchain to record the entire process of NMN raw material production, from planting to manufacturing. Consumers can verify the authenticity of the product by scanning a code. This transparent model may drive the upgrading of the entire health industry. Green Sustainability Becomes a Barrier to Business Competition Driven by the “dual carbon” goal, green technologies are moving from concept to reality. At the investment expo, exhibits such as Building Integrated Photovoltaics (BIPV) technology and hydrogen energy storage systems attracted significant attention. Five years from now, green buildings, low-carbon transportation, and the circular economy will become new standards…

Overseas investment is an important way for many people to diversify their assets and mitigate risk. Unlike domestic investment, which is limited to familiar market environments, it allows access to global opportunities across borders. So, what are some specific overseas investment options? First, real estate is one of the most common overseas investment options. Real estate markets vary greatly from country to country; some countries experience stable price growth, while others see significant fluctuations. Investors can choose to purchase residential or commercial real estate or invest in real estate investment trusts (REITs) based on their risk tolerance. For example, historical buildings in some European cities, residential areas in American suburbs, or commercial real estate in emerging Southeast Asian cities are all popular choices. The advantage of real estate investment is that it can generate rental income and potentially enjoy asset appreciation, but it requires attention to local policies, taxes, and market trends. Second, the stock and bond markets are also important channels for overseas investment. Major global stock markets such as New York, London, Tokyo, and Hong Kong offer abundant investment opportunities. Investors can participate in the growth dividends of foreign companies by purchasing their shares, or invest in bonds issued by foreign governments or companies to obtain fixed interest returns. However, the stock market is highly volatile and requires certain professional knowledge or the assistance of professional institutions for operation. Bonds are relatively stable, but their yields can be affected by the interest rate environment. Furthermore, mutual funds offer ordinary investors a more convenient way to invest overseas. For example, index funds, sector funds, and hedge funds can diversify investments across multiple countries or industries, reducing the risk of single assets. These products are usually managed by professional teams and are suitable for investors who lack sufficient time or…

Investment property refers to real estate held for the purpose of earning rental income, capital appreciation, or both. It is not office buildings or factories used for daily business operations, nor is it residential property intended for sale by real estate developers; rather, it is property or land held specifically for “investment” purposes. For example, a company buying an office building specifically for rental, or an individual purchasing a shop for long-term rental income, both fall under the category of investment property. The core characteristic of investment property lies in its “holding purpose.” Unlike owner-occupied property, which is the premises for business operations such as factories and employee dormitories, and unlike inventory, which is property or land intended for sale by real estate developers, investment property is an asset held long-term to generate rental income or await appreciation. This purpose determines its unique characteristics in accounting treatment and valuation. In accounting, investment property typically uses two measurement models: the cost model and the fair value model. The cost model is similar to that of fixed assets, requiring periodic depreciation or amortization while considering impairment. The fair value model, on the other hand, records assets directly at market value without depreciation, but requires periodic fair value assessments, with changes directly recognized in current profit or loss. Companies can choose one model based on their specific circumstances, but once selected, it cannot be changed arbitrarily, ensuring the comparability of accounting information. Investment properties have relatively low liquidity. Unlike stocks and bonds, which can be quickly bought and sold, real estate transactions are lengthy, costly, and heavily influenced by market supply and demand, policy regulations, and other factors. However, their profitability can be high, with stable rental income and the potential for asset appreciation with long-term holding. However, this also comes with risks—rental…