In the current climate of persistent global inflation and the continuous dilution of currency value, the returns from traditional savings and low-risk wealth management are insufficient to withstand the pressure of asset depreciation. The sharp fluctuations in the stock market and the periodic corrections in the gold market have made investors increasingly aware that the risk-resistance capacity of a single asset allocation is limited. Overseas real estate, with its unique tangible attributes, cross-cycle appreciation potential, and stable cash flow, is becoming a core option for high-net-worth individuals to build a “wealth moat.” Attending overseas real estate exhibitions is a crucial step in quickly gaining insights into the global market and accurately selecting high-quality projects. The Logic of Asset Protection Under Inflation: Why Overseas Real Estate Becomes a “Safety Anchor”? Inflation is essentially a decline in purchasing power caused by excessive money supply. As a scarce tangible asset, real estate’s value has a weak correlation with the money supply. Historical data shows that over the past few decades, the average annual increase in housing prices in core cities of major global economies has generally exceeded the local inflation rate by 2-4 percentage points. For example, in one international metropolis, during a decade of high inflation, housing prices cumulatively increased by over 120%, while the CPI only increased by 65% ​​during the same period. Real estate became a “hard currency” to hedge against currency devaluation. Furthermore, rental income from overseas properties can generate a continuous cash flow, further hedging against inflation risks. Taking a popular investment area as an example, the annual rental yield for apartments is consistently between 5% and 8%, far exceeding the yields of government bonds in most countries, providing investors with guaranteed “passive income.” Overseas Real Estate Exhibitions: Breaking Down Information Barriers and Efficiently Connecting to Global Opportunities…

Property exhibitions serve as a prime venue for dialogue between homebuyers, developers, and real estate agencies. They are not only a hub for a vast amount of housing information but also a concentrated window for releasing limited-time offers and policy benefits. However, faced with a deluge of information from dozens of booths and hundreds of properties, how can homebuyers avoid being overwhelmed or misled by marketing rhetoric? Mastering a systematic property exhibition strategy can help homebuyers accurately filter information and make rational decisions amidst the information overload, ultimately achieving the goal of “getting the most out of the money.” Pre-Exhibition Preparation: Identifying Core Needs with “Data-Driven Thinking” Homebuying decisions must be based on a clear profile of needs. First, define the budget range, considering not only the price itself but also implicit costs such as taxes, maintenance funds, and renovations. For example, a homebuyer with a total budget of 3 million yuan might break it down to ensure the price is under 2.8 million yuan, leaving 200,000 yuan for taxes and basic renovations. This detailed target directly narrows down the selection. Second, identify core needs such as apartment type, location, and amenities, assigning them different weights. For example, how should priorities be placed on commuting time, school district resources, and commercial facilities? Is current living convenience more important, or future appreciation potential? Quantifying needs allows for a quick selection of suitable properties. Policy benefits are a “hidden perk” at housing expos; researching beforehand can reduce home-buying costs. For instance, some cities offer preferential interest rates for first-time homebuyers or subsidies for talent purchasing homes; some developers offer promotions such as “down payment installments” and “free parking spaces.” Buyers can stay informed about policy developments through official channels, real estate forums, or by consulting industry professionals, avoiding being overwhelmed by “limited-time…

As a core region of the Ring of Fire, Japan has experienced frequent geological disasters in recent years, posing a systemic risk to real estate investment. The 4.8 magnitude earthquake off the coast of Fukushima on October 24, 2025, served as another stark warning—its epicenter was only 40 kilometers from the Fukushima Daiichi Nuclear Power Plant. Although it did not trigger a tsunami, frequent crustal activity means that the earthquake resistance of buildings in the surrounding area will face long-term challenges. According to the Japan Meteorological Agency, since 2025, there have been three earthquakes of magnitude 4 or higher off the coast of Fukushima Prefecture. This swarming phenomenon is closely related to plate tectonics; the continuous subduction of the Pacific Plate beneath the Eurasian Plate makes this region one of the most seismically active areas in the world. Direct Damage Risks from Geological Disasters The 6.7 magnitude earthquake in Iburi, Hokkaido in 2018 caused 44 deaths, power outages for 2.95 million households, and tourism losses of 35.6 billion yen. In the same year, a landslide in Yabakei, Oita Prefecture, buried three houses and killed one person. Volcanic activity is also a significant concern. During the planned eruption of Mount Shinmoedake in 2025, volcanic ash accumulation will increase the load on buildings, corrode metal components, and lava flows could directly destroy structures. Such disasters not only cause immediate property damage but also lead to long-term depreciation of local property values—while property prices in Kobe’s core area recovered within three years after the Great Hanshin Earthquake, reconstruction costs and population outflow significantly extend the investment return cycle. Building Safety and Insurance Cost Risks Although Japan’s new earthquake resistance standards implemented in 1981 require buildings to withstand earthquakes of magnitude 7-8, and high-rise buildings have generally adopted seismic isolation/seismic isolation structures since 2000,…

With the increasing demand for global asset allocation, cross-border real estate investment has become an important way for many investors to increase their wealth. However, facing a complex and ever-changing international market environment, accurately identifying high-quality projects and avoiding potential risks has become a challenge that investors must overcome. Real estate expos, as a bridge connecting global developers and investors, provide an efficient decision-making platform for cross-border investment thanks to their resource integration capabilities and professional service advantages. The Overseas Property Investment and Immigration Exhibition, organized by Shanghai Fuma Exhibition Services Co., Ltd., is a benchmark exhibition in this field, opening a window for investors to understand global real estate opportunities. Deeply understand market trends and identify potential regions The core of cross-border investment lies in the accurate judgment of the target market. Real estate expos bring together developers and intermediaries from around the world, covering projects in residential, commercial, and tourism real estate sectors. Investors can systematically understand the economic development potential, population flow trends, and policy directions of different regions through on-site forums and industry report releases. For example, some emerging economies are becoming investment hotspots with attractive rental returns due to infrastructure upgrades and industrial agglomeration effects; while prime locations in some developed cities exhibit long-term appreciation potential due to their scarce resource attributes. Shanghai Fuma Exhibition Service Co., Ltd. rigorously screens participating projects to ensure the authenticity and reliability of information, helping investors quickly identify investment regions that match their risk appetite. Direct Access to Developers and Experts, Breaking Down Information Barriers In cross-border investment, language differences, cultural barriers, and differing legal systems often lead to information asymmetry. Real estate expos provide investors with opportunities to communicate face-to-face with developers, lawyers, and tax advisors. At exhibitions hosted by Shanghai Fuma, investors can not only directly inquire…

In the ever-changing real estate market, real estate expos have always been an important platform for communication between homebuyers and developers. However, within this seemingly bustling event, various “discount” traps lurk, leaving many homebuyers unaware. How to remain clear-headed in this “discount maze” and find truly trustworthy properties has become a crucial issue for every homebuyer. Entering a real estate expo, one is overwhelmed by a deluge of promotional slogans such as “special offer,” “group purchase discount,” and “free parking space with purchase.” However, behind these seemingly tempting offers often lie hidden secrets. Take “special offer” properties as an example: many homebuyers arrive at the sales office full of anticipation, only to be told that the special offer units are already sold out, or that they have problems such as poor floor level or insufficient lighting. These “always-available special offer” units are merely gimmicks used by developers to attract attention. Besides special offer units, group purchase fees and waiting list fees are also traps that homebuyers need to be wary of. Some developers, without obtaining pre-sale permits, raise funds under the guise of “queueing, group buying, and card issuance,” promising additional discounts for paying a certain amount. However, these fees are often just a means for developers to raise funds in disguise. Buyers not only risk financial loss but may also become embroiled in disputes due to the developer’s cash flow problems. Even more difficult to guard against is the “buy a house, get a parking space” offer. Some developers promise to give away parking spaces to attract buyers, but these spaces often have unclear ownership, poor locations, and other issues. Some parking spaces are even part of civil defense projects or common areas, which the developer has no right to sell. Once buyers fall into such traps, they not…

On November 5, 2025, China issued an announcement stating that, effective 13:01 on November 10, the 24% tariff rate on US real estate would remain suspended, retaining only a 10% rate, and this adjustment would be limited to one year. This adjustment to China’s tariff policy on the US is like a pebble thrown into a lake of the international economy, the ripples subtly influencing the decision-making of global investors, especially those considering investing in US real estate, requiring a multi-dimensional examination of potential risks and concerns. From an economic perspective, while the tariff policy adjustment superficially shows signs of easing trade friction, retaining the 10% tariff rate still sows the seeds of uncertainty for future US-China economic and trade relations. As a capital-intensive sector, the healthy development of the US real estate market highly depends on a stable external investment environment. If US-China relations subsequently fluctuate and tariff policies tighten again, it will directly increase the development costs of US real estate projects, thereby compressing investment returns. Furthermore, domestic inflationary pressures in the US and the direction of the Federal Reserve’s monetary policy also need close monitoring. While current US inflation is volatile, persistently high inflation could lead the Federal Reserve to maintain a high-interest-rate environment, increasing real estate financing costs and posing a challenge to investor liquidity. On the political and geopolitical front, the connection between the South China Sea issue and the meeting between Chinese and US leaders cannot be ignored. As a geopolitically sensitive region, fluctuations in the South China Sea could indirectly affect global capital flows. If US security commitments in the Asia-Pacific region are perceived as unreliable, adjustments in the strategic choices of Southeast Asian countries could trigger a restructuring of regional capital allocation. For US real estate, this restructuring could manifest as fluctuations…

On November 12, President Xi Jinping met with King Felipe VI of Spain at the Great Hall of the People in Beijing. This important diplomatic event not only demonstrated China’s international influence as a responsible major power, but also, based on the profound foundation of over 50 years of diplomatic relations between the two countries, provided global investors with a new perspective on the potential value of the Spanish real estate market. When King Felipe VI set foot on Chinese soil with the mission of deepening strategic cooperation, it carried not only the milestone significance of bilateral relations, but also a solemn endorsement of investment opportunities in the real estate sector in Spain, a major European economy. Since the establishment of diplomatic relations in 1973, China and Spain have always adhered to the principles of mutual respect and win-win cooperation, achieving fruitful results in areas such as political mutual trust, economic and trade cooperation, and cultural exchanges. On the 20th anniversary of the establishment of the comprehensive strategic partnership between the two countries, King Felipe VI’s state visit served as a bridge, closely linking historical heritage with future vision. This cooperation model based on equal dialogue and seeking common ground while reserving differences sets an example for the international community of peaceful coexistence and common development among countries with different histories, cultures, and social systems. For investors, this stable and forward-looking bilateral relationship means that the Spanish real estate market will benefit in the long term from the policy dividends and market confidence brought about by the strategic synergy between the two countries. From infrastructure connectivity under the Belt and Road Initiative to the logistics network linked by the China-Europe Railway Express, and the expansion of cooperation in emerging fields such as the digital economy and green energy, the injection…

A country’s development in the real estate sector is often embodied in the continuous rise of its urban skyline, the sustained upgrading of residents’ housing quality, and the strong driving force of real estate investment on economic growth. From shantytown renovation to the emergence of smart communities, from commercial housing development to the improvement of the affordable housing system, real estate not only carries the physical expansion of urbanization but also reflects the deeper threads of economic structure optimization, improvement of people’s well-being, and innovation in social governance, becoming an important window for observing a country’s development stage and governance capabilities. I. Authoritative Data Sources (1) Core Government Channels National-level institutions: The National Bureau of Statistics releases macroeconomic data such as national real estate investment, sales area, and sales volume; the Ministry of Housing and Urban-Rural Development’s official website provides policy updates and regional market analysis (such as the Ministry of Housing and Urban-Rural Development’s “Real Estate Market Operation” column). Local departments: Local housing and urban-rural development commissions and real estate registration centers’ official websites provide information on specific city/region building registration, sales progress, and inventory (such as Shanghai’s “Online Real Estate” platform which publishes real-time transaction data). International Comparison: For the US, refer to the NAR (National Association of Realtors) existing home sales report; for Japan, the Ministry of Land, Infrastructure, Transport and Tourism releases national land price and transaction dynamics; Eurostat provides cross-border real estate indicators. (2) Professional Institutions and Platforms Industry Research Institutions: CRIC and China Index Academy release city/regional market reports, including in-depth analysis of inventory turnover cycles, land transactions, and enterprise sales rankings; E-House Research Institute provides policy interpretations and trend forecasts. Real Estate Platforms: Lianjia, Beike, and other platforms provide micro-data such as transaction prices, viewing volume, and listing price fluctuations for specific properties;…

The celebrity effect is like a double-edged sword, reflecting both brilliant social value and potential risks. Its dual impact needs to be examined dialectically. While the celebrity effect acts as a catalyst for social vitality, its negative aspects cannot be ignored; it is essentially a double-edged sword of the attention economy. I. The Positive Driving Effect of the Celebrity Effect (1) Enhancing Popularity and Attractiveness Case Study: After inviting Jackie Chan to be its spokesperson, a Hangzhou real estate project quickly attracted media and public attention with its high-profile helicopter appearance and top-tier interior design, trending on social media and attracting a large number of potential homebuyers. The investments in luxury homes by Hong Kong celebrities like Joey Yung and Gigi Lai are also frequently amplified by the media, indirectly increasing the exposure of local real estate projects. Data Support: Byron Bay, due to the presence of celebrities like Chris Hemsworth, saw its property prices surge from AUD 7 million in 2014 to AUD 60 million in 2025, an increase of over 700%. Hong Kong’s Mid-Levels luxury residential area, also due to the concentration of celebrities, has consistently maintained high property prices; for example, Gigi Lai’s properties are valued at over HKD 1.1 billion. (2) Driving Property Price Increases and Regional Value Enhancement Regional Effect: Areas where celebrities reside or invest often form a “celebrity effect circle,” attracting fans, investors, and media attention, thus driving up property prices. For example, areas like Sydney’s eastern suburbs and Brighton, Melbourne, have seen significant price increases due to the concentration of celebrities; Hong Kong’s celebrity neighborhoods saw a year-on-year price increase of 8.09%, with some high-end properties exhibiting significant premiums due to celebrity association. Psychological Driver: Homebuyers believe that living in the same area as celebrities can enhance their social status, creating a…

These days, who doesn’t have a few friends who own property overseas? But there are many intricacies to overseas property investment. Today, we’ll discuss the most common pitfalls and the most successful methods for Chinese buyers. Buying property directly is the easiest. In places like Australia and Canada, policies are more relaxed, and buying property there is no different from buying domestically – choosing a location, looking at the apartment layout, negotiating the price. However, be aware that some countries have restrictions on foreign buyers. For example, New Zealand requires an overseas buyer’s permit, and certain areas in Thailand only allow renting, not buying. This approach is suitable for families with spare cash who want to diversify their assets, such as buying a seaside villa for retirement or a school district property for their children – it’s quite reassuring. Buying property with an immigration program is the most cost-effective. European “golden visa” countries, such as Greece and Portugal, offer residency status directly through property purchase. Spending €250,000 on an apartment in Athens’ old town allows you to collect rental income and obtain residency at the same time – essentially a “buy one, get one free” deal. However, it’s crucial to be aware of relevant policies. Some countries require properties to be held for a certain number of years before resale; otherwise, you might buy a property only to find the policy has changed, leaving you with no immigration status and stuck with losses. Buying property as part of a developer’s “group” is the easiest option. Many Chinese developers are now involved in overseas projects, such as in Bangkok and Kuala Lumpur in Southeast Asia, where there are often developments with “Chinese developers + local partners.” These properties usually come fully furnished and equipped with Chinese-speaking sales teams, ensuring smooth communication….

Recently, I’ve been getting a lot of questions: “Is it still a good time to invest in overseas real estate? Which places are reliable?” Today, let’s skip the technical jargon and talk about this in plain language. Let’s start with Southeast Asia, this “hot spot.” Places like Bangkok and Phuket in Thailand are booming with tourism, attracting a constant stream of tourists and naturally creating a high demand for rentals. For example, small apartments in downtown Bangkok can offer rental yields of 5%-7%, which is better than many cities in China. Ho Chi Minh City in Vietnam is also worth considering. Its economy is booming, it has a large young population, high rental demand, and relatively affordable housing, making it a low-barrier-to-entry property. However, a word of caution: Southeast Asian countries have rapidly changing policies, so make sure you understand the local laws and taxes before buying to avoid being scammed. In Europe, Portugal and Spain’s “Golden Visa” programs are quite popular. Buying a property grants residency and access to EU benefits, making it suitable for those who want to combine immigration and investment. For example, properties in Lisbon, Portugal, offer complete amenities, convenient living, and stable rental income. In major Spanish cities like Barcelona and Madrid, properties hold their value well and are easy to resell. However, European countries have high taxes and maintenance costs, so careful cost-benefit analysis is crucial. In established developed countries like the US and Canada, the real estate market is mature and stable. States like Florida and Texas in the US offer stable property price increases and reliable rental yields. Vancouver and Toronto in Canada, while having high property prices, boast excellent educational resources, large Chinese communities, and easy resale. However, these areas have strict lending policies and high down payment requirements, so sufficient…

In the real estate industry, expos are a core offline customer acquisition scenario. The ability to efficiently identify and target customers is crucial to a project’s success. This guide provides a comprehensive methodology for accurately positioning target customers at real estate expos, helping practitioners maximize expo benefits. I. Preliminary Strategic Planning: Precise Positioning and Data-Driven Approach Target customer profile construction requires a three-dimensional model based on project characteristics. Market research data should clarify basic dimensions such as customer age groups, income ranges, and home-buying motivations. This should be supplemented with personalized tags such as regional preferences, unit type requirements, and amenities highlighted in conjunction with project positioning. A “T+3” data model is recommended: dynamically updating customer profile data based on the three months prior to the project’s launch to ensure timely information. Booth design should follow the “magnetic field effect” principle. The main visual system should highlight the project’s core selling points, such as “school district property” or “river view property” labels. The visitor flow should adopt a “fishbone” layout, setting up three levels of space: reception area, display area, and negotiation area, guiding visitors through a natural flow. Electronic screens should embed an interactive query system, allowing visitors to independently search for basic information such as floor plans and price ranges, freeing up manpower to focus on in-depth communication. II. On-site Implementation Strategies Customer identification requires a three-tiered screening mechanism. Initial screening assesses intent by observing visitor dwell time and their willingness to request information; intermediate screening gathers basic information through questionnaires and QR code scanning; and in-depth screening uncovers latent needs through one-on-one communication. A “three-question rule” is recommended: first, confirm the purchase budget; second, clarify regional preferences; and third, pinpoint unit type requirements to quickly identify the core customer group. Interactive design should emphasize an “immersive experience.”…